CORE CAPABILITIES
B2B & B2C
MARKETING
Over 13 years of experience
marketing a combination of
products and services.
LEADERSHIP &
COMMUNICATION
Experienced at leading teams while
driving communication across
multiple business departments.
SALES ENABLEMENT
Adept at understanding sales
needs and supporting them
through critical content marketing.
CRM & CMS
MANAGEMENT
Proficient in integrating CRM,
CMS, and marketing automation
platforms to meet marketing
and sales requirements.
CREATIVE DESIGN & DIRECTION
Advanced background in graphic
design and providing creative
direction for multi-channel
marketing efforts.
INBOUND
MARKETING
Tenacious at understanding the
latest marketing tactics including
traditional and digital marketing
while relentlessly tracking ROI.
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Pharmaceuticals / Biopharmaceuticals (Products & Analytical Services)
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Biomedicine (R&D & Analytical Services)
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Materials Science (Analytical Services)
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Forensic Science (Products & Analytical Services)
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Threat Detection CBE Threats and Narcotics (Products)
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Synthetic Biology (Conference Services)
Hello. If you came here looking for someone to help you grow your business, you're in luck, that happens to be my specialty. Throughout my career in marketing, I've had the opportunity to directly work with companies (many within high-tech markets) to conceptualize and integrate strategic marketing plans that effectively accelerate lead generation while utilizing my background in creative direction to help reinforce their brand.
How do I do this? While every company has their unique marketing needs, I start by understanding their short term and long term growth plan. Then while working in close collaboration with sales and business development, I map out a marketing strategy to accomplish these goals. Once a blueprint is formulated, I utilize digital and traditional marketing tactics to reach and nurture target customers.
ABOUT ME
Industry Experience:
Website Development & SEO
Looking to build a distinct internet site? Or maybe you just need help making updates to your existing site? I'll help you define your web needs and provide development and search engine optimization support.
Social Media Marketing
Social media can play a critical role in promoting your business. I can help you develop social-focused marketing campings that help drive traffic to your website.
Presentation Development
Need your next client presentation to pop? I can assist with strengthening your story to make it more compelling with copywriting and design.
Video Production
Need guidance coming up with a compelling story for your next video? I can help develop your storyboard and work with internal or external video teams to ensure a result that grabs attention.
Photography
From clean product shots to busy laboratory scenes I can help capture the moments you want to use to market your business. I offer on-site photo shoots as well as photo retouch services.
CONSULTING SERVICES
Marketing Strategy
Does your marketing team need some extra guidance? Or maybe you don't have a marketing team, but need to start building your marketing strategy. I can help you define and set your goals.
Product/Service Launch
Need some additional marketing support for your next big project? From developing targeted communication plans to websites and sales sheets. I can help provide extra support during crunch time.
Branding & Logo Design
Whether you're looking to rebrand or simply need a logo, I'll work with you to develop a design that best visually communicates your brand to your market.
E-Marketing
Whether you're looking to expand your e-marketing efforts (Google Adwords, Facebook, Linkedin ..etc.) or your just starting out and not sure where to focus. I can provide guidance and help integrate your campaign.
Graphic Design
From the creation of brochures and website banners to tradeshow exhibits and photo manipulation, I can provide creative direction and support a multitude of design needs.
WANT TO GROW
YOUR BUSINESS?
THERE'S SOMEONE YOU SHOULD MEET.
PROJECT EXAMPLES
 Next Breath BrochuresThe goal of this project was to develop a new set of services brochures for an upcoming conference exhibit. The brochures were for an analytical services company focused on nasal and inhalation drug products. For this project, I developed the messaging copy and designed the brochure. |  OnlyBoth WebsiteThe goal of this project was to develop a custom website to highlight OnlyBoth's software solutions for SAAS customers in Healthcare, which provided critical insight into better outcomes and improving customer feedback. For this project, I developed the website, graphics, iconography and supported reviewing copy and providing feedback for messaging. |  VeroVision Product LaunchThe goal of this project was to launch a new product into the corrections market, the VeroVision Mail Screener. I worked with sales and business development to create the product name, brand, messaging and logo. I then developed all sales brochures, website content, email promotions, product videos and a 10' X 20' trade show booth for the launch. |
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 Gateway Analytical BrandingThe goal of this project was to develop a name, brand, and logo for an analytical laboratory focused on services for the pharmaceuticals market. For this project I worked with internal teams and developed the name, brand messaging and logo design for the company launch. These key elements were then implemented into all marketing materials. |  Next Breath PhotoshootThe goal of this project was to build a professional photo library for Next Breath to use for all marketing, web and social media efforts. Next Breath provides analytical services for development and testing of nasal and inhalation drug products. So for this project, I went onsite to their laboratory in Baltimore for a full day photo shoot. |  United Refractories ExhibitThe goal of this project was to develop new graphics for a massive 40'x40' exhibit booth for United Refractories, a company that designs innovative, durable refractories focusing on customer specific needs and application. This exhibit was to be showcased at the clients yearly conference. United Refractories had recently rebranded, so they needed a booth style to match their new messaging and branding. For this project, I worked directly with their agency to make sure all messaging and graphics |
 Lightsphere Diagnostics BrandingThe goal of this project was to develop a name, brand, and logo for an analytical laboratory that provided blood serum testing services for colorectal cancer screening. For this project I worked with internal teams and developed the name, brand messaging and logo design for the company launch. |  Songer Logo RedesignThe goal of this project was to redesign a logo for Songer, a fifth-generation heavy industrial and steel general contractor. Songer had recently invested in the development of a new website and wanted to update the look of their old logo (logo in the bottom left corner of the portfolio image). Their new style was clean and modern, so I developed a logo style with simple iconography and fonts to update their old branding style. |  ChemImage Sensor Systems BrandingThe goal of this project was to develop a new logo and brand design for a subsidiary company of ChemImage Corporation. The company's core focus was on the development products for the detection of chemical, biological and explosive threats. For this project, I worked with internal teams to create the company messaging and designed the new logo and brand that was then applied to all marketing and sales materials. |
SalesForce (CRM)
Marketing Automation (ActOn)
Content Management (CMS)
Adobe Photoshop, Illustrator, InDesign & Dreamweaver
Google Analytics & Adwords
Search Engine Optimization
UI Design & Wireframing
TECHNICAL EXPERTISE
Twitter, LinkedIn, Facebook, & Google+
WordPress
HTML, PHP, CSS & ASP
Microsoft Office Word, PowerPoint, & Excel
Camtasia Video Editing
Google Drive, Docs, Sheets & Slides
EventBrite
